Manufacturers
- Industry: Automotive Aftermarket Parts
- Engagement Type: Sales Transformation Program <3 months
The Project Outcomes
- Significant margin protection
- Improved pricing confidence across teams
- Predictable sales planning
- Reduced noise and confusion on the shop floor
Most importantly:
The pricing tool is still actively used over a year later and remains central to sales operations.
The client has since built additional capabilities on top of this foundation.
The Situation
Sales volumes were healthy, but margin leakage was silently eroding profitability.
Key issues included:
- Inconsistent pricing across channels
- No dynamic pricing capability
- Poor customer segmentation
- Manual quotation processes
- Limited funnel clarity despite a large sales team
The Core Challenges
- Margin dilution across domestic vs export markets
- No central pricing system
- Ad-hoc discounting
- Lack of customer-level strategy
- High operational complexity
What We Did
We focused on pricing control, segmentation, and funnel simplification.
Sales Visibility
- Central pricing database (80,000+ SKUs)
- Pricing dashboards
- Quotation standardisation
Sales Capability
- Customer segmentation framework
- Segment-specific pricing strategies
- Sales training on pricing discipline
Sales Conversion
- Dynamic pricing logic
- Channel-wise pricing rules
- Simplified quotation workflows
- Funnel tracking for sales follow-ups
Why This Matters
“Margin leakage was silently hurting our business. With multiple channels, SKUs, and markets, pricing lacked consistency and confidence.
Chanakyam helped us implement a dynamic pricing system and customer segmentation framework that our team could start using immediately. The impact on margin protection was clear, and decision-making became far more structured.
What stood out was how practical everything was — the tools are still actively used even a year later. This has become a core part of our sales operations.”
Chanakyam helped us implement a dynamic pricing system and customer segmentation framework that our team could start using immediately. The impact on margin protection was clear, and decision-making became far more structured.
What stood out was how practical everything was — the tools are still actively used even a year later. This has become a core part of our sales operations.”
These engagements share one thing in common:
Real tools,
Real adoption,
Real outcomes.
Not Sure Where to Start your Sales Growth Journey?
We’ve created a 5-minute Sales Capability Assessment for family businesses.
It helps you understand:
- Clear view of your sales organisation
- Key improvement areas
- Step-by-step guidance on what to fix first
- Clear view of your sales organisation
- Key improvement areas
- Step-by-step guidance on what to fix first
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